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Lynden Transport, part of a family of transportation companies, offers complete transportation services to, from and within Alaska. Although dominant in most areas of Alaska, Lynden Transport has many smaller competitors with less equipment and personnel capabilities, who jump in and out of the market according to rates. The challenge for Lynden is to let users know that they are there everyday with the most equipment and best trained personnel. |
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Alaska has a demanding environment for transportation. It relies strongly on the efficient, timely and safe transportation of goods in all weather conditions. Creatively, there had to be a way to tie Lynden's strong capabilities to a symbol that would relate to those who buy or direct freight transport. sgwcreative found that symbol in Alaskan wildlife, where the visually exciting animal photos project positive qualities of strength and capability. Trade and business publications were used to promote this image with favorable feedback from viewers. |
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The consistency and repetition of this campaign made Lynden Transport one of the most recognized names in Alaska. The campaign won regional trade awards and Lynden received many calls for reproductions of some of the most popular animal photos. |
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