Picture 200 acres of flat green fields east of Portland with no physical amenities, surrounded by high tech facilities with a future light rail line connection. Now add a vision of a pedestrian-oriented master design with a mix of housing products and a heart of shops, restaurants and services. Mix in city officials willing to adapt codes and transportation corridors to facilitate the vision.
One of the best. Starting from the first focus groups, sgwcreative participated in crafting positioning and imagery to help all the market segments, press and officials understand the innovative concept and value of this TOD (transit oriented development). From the initial national award-winning logo and brochure to the multiple sales offices developed for each product type, sgwcreative maintained brand building disciplines to ensure the continuity of presentation during the five year sellout. Print and a strong web site served as the primary media and the constant flow of awards of all kinds offered compelling story points for local, regional and national press.
Named "Community of the Year" at the National Association of Home Builders. sgwcreative contributed to this success by winning Best Logo, Best Brochure and Best Sales Office, with silver awards for signage and website.
2835 82nd Ave SE, Suite A · Mercer Island, WA 98040 · voice 206.232.3630 · fax 206.232.3634
