This condominium development, located north of Lake Union in Seattle on a Department of Ecology clean up site, began construction just as the real estate market for luxury condominiums was slowing in the summer of 2001.
Anticipating softness in the area's condominium real estate market during construction, the developer and sgwcreative in partnership with Urban Marketing Group initiated an aggressive pre-sale campaign. Construction of a spectacular remote sales presentation center helped capture the excitement of the development for potential buyers and created an early "buzz" among realtors. A program of special parties and neighborhood oriented activities kept buyers coming back, sampling their new lifestyle in the months before occupancy.
Over 30% of the condominiums were sold six months prior to occupancy. Upon completion, a consistent advertising and targeted direct mail campaign has generated overwhelming buyer interest, making this community a solid marketing success.
2835 82nd Ave SE, Suite A · Mercer Island, WA 98040 · voice 206.232.3630 · fax 206.232.3634
