 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Plans for a major shopping center came to a standstill in the face of opposition from a small, but very vocal group of local activists. With legal support from statewide and national anti-growth organizations, the group managed to tie the project up in environmental and growth management issues for years. |
|
sgwcreative's public affairs principal devised and executed a strategy to break the deadlock over the project through a series of town meetings, dubbed "Redmond Talk of the Town." The focus of the effort was to identify and mobilize hundreds of non-activist citizens for a fair, balanced discussion of the issues.
Parallel to the involvement effort were a political campaign to change the make-up of the municipal administration and a direct mail campaign using materials that helped citizens visualize the project's place in the community.
|
|
The shopping center developers came to be regarded as valuable members of the local business community; a new mayor and city council approached valid issues in a more balanced way; and the project evolved in a way that ties in with the downtown community. It continues to grow today as an integral part of downtown and as a vibrant focal point for the community at large. |
|
|
|
|
|
|
|
 |
|
|
|
